Custom Labels Manufacturer

Client: Custom Labels Manufacturer

Labels are such useful things and yet how often do we think about where they come from? This label manufacturer launched a new e-commerce website and needed help using their new, detailed pages to increase conversions. The new site had improved UX, but was not converting. We needed to bring the right visitors to the right part of the site, so that they would find what they wanted easily, and convert.

 

We implemented conversion rate optimization to create targeted recommendations on tests to run to help improve the overall conversion rate and work on driving more sales through the website.

 

Tactics:

Conversion Rate Optimization

Start off with a test on the homepage, the highest trafficked page, to increase the conversion rate for users starting off on this page

Implement test to improve homepage banner, add a “Featured Labels” section to highlight products, and improve visibility of the digital catalog

Installed user tracking tools to view heat maps and click mapping on the current pages of the website

Start off with a test on the homepage, the highest trafficked page, to increase the conversion rate for users starting off on this page

Analyzed user recordings to find pain points and make recommendations on tests that should be performed in priority order

-Utilize various heat mapping and user tracking tools to analyze user behavior and make data-driven recommendations

-Setup various goals to track throughout the entirety of the test to determine the highest performing variation

Optimized pages to address user pain points and implement winning variations on the site

 

The Results?

-25% Increase in overall site conversion rate

-32% Increase in transactions

-140% Increase in digital catalog views

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