Subsidiary to Large Chicago Newspaper

Client: Subsidiary to large Chicago newspaper

The client was a subsidiary of a large Chicago-based newspaper that covers sports and targets a younger market. They needed to promote sporting memorabilia from iconic Chicago sports teams – the challenge? To appeal to a wide demographic, including both younger and older sports fans.

 

Tactics

-PPC e-commerce ads

-Written content

Web development

 

The Result?

-Generated a marked increase in Chicago Sports themed product sales

-Created infographic content for the client that went viral on social platforms.

-Our efforts produced a 7x ROI improvement for the brand.

More

Related projects