Author: Marissa Ryan

CoFounder @ VisualFizz | search and media marketing executive | entrepreneur | cat mom | coffee connoisseur | oxford comma supporter | chicago | she/her | visualfizz.com

Marissa Ryan is the Co-Founder of VisualFizz, a marketing agency in Chicago and a 3x startup founder. Marissa is a Chicago transplant from northern Wisconsin and studied Business Administration, Marketing, and Graphic Design at St. Norbert College.

Marissa has over a decade of Search Marketing and Media experience, with agency and in-house experience in Branding, SEO, Social Media, PPC and Advertising, Content Writing, and Digital Growth Strategies.

Marissa is a traveler who loves experiencing new cultures, eating new food, and meeting new people. Based in Chicago, IL but serving clients all over the world, she continues to bring excitement and authenticity into omnichannel marketing campaigns, from social media marketing and advertising to PPC, SEO, and Branding.

Marissa has been published in Forbes, MarTech, Buzzfeed, Social Media Week, Monster, INC., and more on the topics of Marketing, Brand Strategy, and Advertising. (View Here)

 

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Marissa's Articles

programmatic advertising benefits pros and cons
Benefits of Programmatic Advertising Campaigns
The future is artificial intelligence (AI). We’re not talking about Terminator robots running around (although,...
cover image for 11 Best Practices for B2B Customer Experience
11 Best Practices to Improve the B2B Customer Experience
2025 is almost upon us, and customer expectations are at an all-time high. Whether buyers...
experiential marketing visualfizz chicago psychology
How Human Psychology Plays Into Marketing and Advertising
Using Human Psychology in Marketing and Advertising Marketing and advertising strategies significantly benefit from an...
top 5 email marketing platforms for branded email marketing by visualfizz a chicago agency
Top 5 Email Marketing Platforms for Businesses and Brands
Email marketing is still the best way to connect with customers, and with so many...
Social Media Advertising Tips for Facebook, Instagram, Twitter, and Linkedin
Social Media Advertising Tips for Facebook, Instagram, Twitter, and Linkedin
You’ve dipped your toe into the water of social media advertising, but you still feel...
Types of Spam Traffic and How to Filter It From Your Analytics
How to Understand and Eliminate Spam Traffic in Google Analytics  The purpose of Google Analytics...
PPC Advertising for Banks and Financial cover page
PPC Advertising for Banks and Financial Institutions
The finance industry is super competitive, which means brands need to make a much greater...
VisualFizz Creates 5-Star Digital Marketing Experiences in Chicago
5-Star Reviews From VisualFizz Client Partners – Where To Find Us
We probably don’t need to tell you that for a business to survive in today’s...
seo tips for writers visualfizz digital marketing chicago
SEO Tips for Writers
It’s done – you’ve put in the time and effort to create the perfectly written...
online marketing for restaurants by digital marketing agency chicago visualfizz
Online Marketing and Advertising (SEM) for Restaurants
Hospitality is a fast-paced environment, and although having a killer menu, a gorgeous view, or...
A Beginner’s Guide to Social Media Basics
“How to start a social media page” articles  tend to give vague, unclear directions like...
Brand Fails in 2021
Brand Fails of 2021 and How To Avoid Bad Branding
A brand fail is, at worst, a mild annoyance to the average consumer. Most consumers...
seo for manufacturing seo for AEC branding
SEO Strategies for Manufacturing Brands
At VisualFizz, we focus on a number of industries and offer our digital marketing expertise...
branding strategies for hotels and hospitality visualfizz
5 Hotel Branding Strategies That Will Inspire Your Audiences To Travel
Whether an island resort or a restaurant in the Rockies, if you manage a hospitality...
3 Ways to Organize PPC Data in Google Ads Dashboards cover image
3 Simple Ways to Organize PPC Data on a Google Ads Dashboard
Organizing Google Ads PPC Reports Your Google Ads account shows tons of important metrics for...
New product launch
How To Create Hype For Your New Product Launch
Are you launching a new product? Do you want to get the word out? Then...
5 elements of branding
5 Most Important Elements of Successful Branding Strategies
Successful brands are well defined, relevant and reflect the five elements of branding: positioning promise...
how to filter spam traffic in google analytics
How to Filter Spam Traffic In Google Analytics
The purpose of Google Analytics is to understand user behavior and measure the performance of...
content refresh strategy by visualfizz content agency chicago
Content Marketing Refresh: SEO For Updating Existing Content
Best Practices for Updating and Republishing Outdated Blog Content When developing an SEO strategy for...
Video SEO For Beginners
Congratulations! You’ve finished a video or video campaign to be used for digital marketing. You...
Top Digital Marketing Agency reviews of 2021
VisualFizz Top Digital Marketing Agency Reviews of 2021
Full Service Digital Marketing Agency Earns Every Five Star Review If you Google Top Digital...
Using SEO + Branding Together visualfizz
How SEO Supports Your Brand Strategy
First things first, Search Engine Optimization and Brand Strategy are not mutually exclusive. Like chocolate...
SEO Basics You Can Implement Right Now for Marketing Growth
Ever tried to explain SEO to non-industry friends at a party? It’s difficult! SEO can...
brand fails and bad ads of 2020 visualfizz digital marketing agency chicago
Worst Brand Failures of 2020 and What You Can Learn
Sorry to go all Midwest on yah, but… Geez Louise! Did this year suck, or...
What is Considered Search Engine Marketing (SEM)? blog title visualfizz digital marketing agency
How Is SEM Different from Other Types of Marketing?
No matter what industry you’re in, effective marketing is paramount to success these days. Search...
tips for choosing a digital marketing agency for manufacturing
How to Choose a Digital Marketing Agency for Manufacturing or Industrial Brands
Historically, manufacturing and other industrial companies have relied predominantly on word-of-mouth referrals for new projects....
tips for creating the best digital marketing strategy visualfizz chicago
Tips for Creating the Perfect Digital Marketing Case Study
When it comes to sitting down and writing a quality piece of organic content like...
5 Essential PPC KPIs for eCommerce Brands to Track visualfizz agency
5 Essential PPC KPIs for eCommerce Brands to Track
Pay-per-click (PPC) ads — those small advertisements that appear at the top of Google and...
video and content marketing strategies by visualfizz
How to Add Video Marketing to Your Content Strategy
We all consume content in our own ways, and despite there being a general trend...
Ultimate Guide to Marketing and Branding in the Pet Industry
The Ultimate Guide to Pet Branding and Marketing
How to use Branding to Grow Your Pet Industry Audience People are OBSESSED with their...
sales for marketing tips by visualfizz chicago agency
Interview with Ankur Parekh – Director of Business Development at VisualFizz
At VisualFizz, we hire our core team members based on a number of credentials, including...
digital marketing tips for construction, industrial, real estate, and building
VisualFizz’s Best Marketing Advice for Industrial and Construction Brands
Marketing Tips for Brands that Build It’s 2020, and while we may not have the...
growth of offline experiences in marketing visualfizz
The Growth of Offline Marketing Experiences
Before we discuss the ins and outs of offline marketing tactics and why they are...
four types of copywriting and content writing visualfizz chicago
Four Types of Copywriting for Marketing and Branding
Copywriting makes a large part of the advertising and marketing strategies that companies are now...
googles BERT updates what you should know for seo
How to Optimize for Google’s BERT Algorithm Update
Who isn’t a fan of the Muppets? In this scene, Ernie presents a scenario to...
history of web design visualfizz chicago
The History of Web Design: A Timeline
While many of us still remember a time before the World Wide Web entered our...
visualfizz digital marketing pantone color of the year branding
5 Ways to Incorporate Pantone’s “Living Coral” Into Your Branding
Each year since 2000, the Pantone Color Institute decides on a “Color of the Year.”...
2020 Digital Marketing Trends VisualFizz digital marketing branding agency chicago
Digital Marketing Trends for 2020
Like it or not, 2019 has nearly come and gone and 2020 will be here...
VF paid and organic social media strategies
How to Use Organic and Paid Social Media Together for Branding
How Brands Can Use Organic and Paid Social Together to Win at Social Many clients...
using OOH and digital marketing together visualfizz chicago
How to Make OOH Campaigns Effective in a Digital World
There’s no denying that digital marketing has taken precedence these days when we talk about...
Worst Brand Failures of 2019 and What You Can Learn From Them visualfizz digital marketing chicago
Worst Brand Failures of 2019 and What You Can Learn From Them
P.T Barnum once said, “There is no such thing as bad publicity,” but lucky for...
How Hospitality Groups and Hotels Can Improve Their Local SEO
How Hotels and Hospitality Can Improve Local SEO
Eleanor Roosevelt once said, “true hospitality consists of giving the best of yourself to your...
eat for seo health google visualfizz chicago
Using Content to Build up your E-A-T with Google for SEO
Using Content to Build up your E-A-T for Google SEO Did you know that people...
a year of SEO branding visualfizz chicago
A Year of SEO With VisualFizz
It’s not hard to find SEO advice. A simple Google search will reveal thousands of...
visualfizz social media voice across various social media channels branding chicago
Adapting Your Brand Voice for Different Social Media Channels
Adapting Your Brand Voice Across a Variety of Social Media Channels Have you ever seen...
bad ad fails of 2018 visualfizz
Worst Brand Failures of 2018
Worst Brand Failures of 2018 and What You Can Learn From Them Our team is...
Brand Failures of 2017 and What You Can Learn From Them
Biggest Brand Failures of 2017 and What You Can Learn From Them
Stick a Fork in Them, They’re Done – Biggest Brand Failures of 2017 2017 had...
Digital Marketing Tips for Hotels and Hoteliers
Aaaah, staying in a hotel. For most customers, the idea conjures up images of crisp...
The Psychology and Science That Explains Why We Hate Advertisements
The Psychology That Explains Why We Hate Advertising One of the greatest con men in...
How AR/VR Can Support Your Digital Marketing Strategy VISUALFIZZ
How AR/VR Can Support Your Digital Marketing Strategy
How AR/VR Can Support Your Digital Marketing Strategy It’s time to face reality and augment...
content marketing and content writer by visualfizz chicago digital marketing
Evergreen Content Marketing Tips For All Industries
Content Improves All Areas of Marketing – Here’s How image by Floret Media We get...
A Smart Brand’s Guide to Savage Social Media Strategies
How Being a Smartass on Social Media can Benefit Your Branding Efforts Imagine this: You...
Why and How Millennials Get Wrongly Represented in the Media
The Misrepresentation of Millennials Everyone’s Talking About Millennials, But What Are Millennials Talking About? ALRIGHT,...
Your Marketing Video Might Suck – Here’s How To Make It Great
Ever wondered if your low budget marketing video isn’t all that great? It might even….suck?...