Blog Category:
Marketing
The Role of Product Marketing in the B2B SaaS Industry
Product marketing takes innovation and turns into adoption. Think of it this way: You wouldn’t...
Most Common Pain Points in B2B Marketing
Imagine this: Your marketing team has spent months developing a campaign, only for prospects to...
How To Build the Ideal B2B Target Audience
Finding the right audience for your products or services can sometimes feel like searching for...
The Changing Role of Social Media in B2B Marketing
In business-to-business (B2B) marketing, there’s an age-old truth that marketers often overlook: People prefer to...
Defining “Thought Leadership” in B2B Branding
Let’s face it: the term “thought leadership” gets thrown around in B2B marketing like the...
What is the B2B Marketing Funnel?
In today’s busy business world, reaching your ideal customers can be a real challenge. But...
B2B Demand Generation Explained (with Definition and Strategies)
What if you launched a new service, but no one knew it existed? No one...
5 Ingredients for Revenue Growth in B2B Software
The B2B software market is booming. In fact, Gartner projects global IT spending to reach...
A Collection of B2B Marketing Case Studies from VisualFizz
Proof of VisualFizz’s Expertise in B2B Industries Your competitors are closing deals faster. Meanwhile, your...
How to Create a B2B Brand Awareness Strategy
Unfortunately, brand awareness often gets overshadowed by leads and conversions in B2B. But here’s the...
Building SEO Strategies for B2B Brands
At face value, search engine optimization (SEO) is simply a race to the top of...
The Essential Guide to B2B Email Marketing
Contrary to what you may hear, email marketing is not dead. According to Forbes, there...