Blog Category:
Search Engine Marketing
Benefits of Programmatic Advertising Campaigns
The future is artificial intelligence (AI). We’re not talking about Terminator robots running around (although,...
PPC Advertising for Banks and Financial Institutions
The finance industry is super competitive, which means brands need to make a much greater...
Online Marketing and Advertising (SEM) for Restaurants
Hospitality is a fast-paced environment, and although having a killer menu, a gorgeous view, or...
3 Simple Ways to Organize PPC Data on a Google Ads Dashboard
Organizing Google Ads PPC Reports Your Google Ads account shows tons of important metrics for...
How Is SEM Different from Other Types of Marketing?
No matter what industry you’re in, effective marketing is paramount to success these days. Search...
5 Essential PPC KPIs for eCommerce Brands to Track
Pay-per-click (PPC) ads — those small advertisements that appear at the top of Google and...
How to Add Video Marketing to Your Content Strategy
We all consume content in our own ways, and despite there being a general trend...
The History of Web Design: A Timeline
While many of us still remember a time before the World Wide Web entered our...
Automatic/Smart Bidding vs Manual Bidding Strategies in PPC
If you work in SEM, you’ve undoubtedly noticed the increase in machine learning systems introduced...
How to Use Organic and Paid Social Media Together for Branding
How Brands Can Use Organic and Paid Social Together to Win at Social Many clients...
How to Make OOH Campaigns Effective in a Digital World
There’s no denying that digital marketing has taken precedence these days when we talk about...
Using Content to Build up your E-A-T with Google for SEO
Using Content to Build up your E-A-T for Google SEO Did you know that people...