When the Illinois Holocaust Museum & Education Center asked VisualFizz to complete a quick-turn project, the agency jumped at the chance to partner with this important mission-based organization.
VisualFizz successfully delivered a 15-second animated ad spot for the Illinois Holocaust Museum’s exhibition The Negro Motorist Green Book. VisualFizz wrote the script, storyboarded, provided creative direction, designed, animated, sourced voiceover talent and music, and managed the project from inception to completion.
And after VisualFizz wrapped up the Green Book ad, Illinois Holocaust Museum came back to the team to create and execute another 15-second commercial for the exhibition The Girl in the Diary: Searching for Rywka from the Łódz Ghetto.
Read on to learn more about each project.
About the Illinois Holocaust Museum
Located just outside of Chicago in Skokie, Illinois, the Illinois Holocaust Museum has a mission to “Remember the Past; Transform the Future.” The Museum honors the stories of both Survivors and victims of the Holocaust through educational programs and exhibitions.
The Illinois Holocaust Museum combats hatred, prejudice and indifference by teaching universal lessons that promote human rights for all. The Museum also hosts exhibitions outside the scope of the Holocaust if the subject matter aligns with its mission.
The Negro Motorist Green Book is one such exhibition. It was developed by the Smithsonian Institution Traveling Exhibition Service in collaboration with award-winning documentarian Candacy Taylor. The “Green Book” helped Black Americans safely travel the American South during a time of Crow laws and “sundown towns” that prohibited Black travelers from staying overnight. It offered life-saving information and sanctuary.
The Green Book exhibition at the Illinois Holocaust Museum features film, photographs, interactive displays, and oral accounts from travelers and business owners of “Green Book” sites.
Animated TV Commercial for the Green Book
To generate awareness about this powerful upcoming exhibition and encourage local museum-goers to attend, Illinois Holocaust Museum asked VisualFizz to create a 15-second commercial to air on live TV in the Chicagoland area.
The Challenge
With strict brand identity rules from the Smithsonian, a very tight turnaround time, a hard media deadline, a multi-layered external review process, existing creative, and direction to showcase the role that Chicago played in the “Green Book,” VisualFizz determined the best creative path forward.
Execution of a Deeply Effective Ad Spot
VisualFizz conceptualized and executed a 15-second video ad spot within these constraints. The team struck a balance between illustrating the hardships of Black Americans and shining a positive light on the effect of the “Green Book.”
Here’s a breakdown of the services VisualFizz provided for this project:
Script Production
VisualFizz delivered multiple versions of a script. The team adhered to very tight word-count limits and incorporated the existing brand voice. It’s difficult to tell a story in just 15 seconds, but VisualFizz delivered a script that illustrates the ethos of the Green Book.
Storyboard & Creative Direction
Once a script was approved, the VisualFizz team created storyboards that illustrated the agency’s proposed creative approach to the ad. It was here that VisualFizz honed in on the client’s ask to incorporate the role that Chicago played in the “Green Book” through imagery references.
Voiceover Talent Selection
VisualFizz sourced and selected the voiceover talent. It was important for VisualFizz to select a Black voice actor to ensure proper representation for this significant and illuminating exhibition.
Design & Animation
Now, the real test began. VisualFizz sourced existing images, created new elements and animated it all to develop dynamic, attention-grabbing visuals. VisualFizz iterated through multiple rounds of creative revisions to ensure the final product illustrated the crux of the exhibition.
Finishing Touches: Music Selection and Partner Approval
The VisualFizz team chose music options that were appropriate for the spot. The team also tweaked the informational end card until it was perfect to ensure the content met not only the client’s needs, but also the needs of its partner, the Smithsonian.
Project Management
VisualFizz’s project manager kept things on-deadline and running smoothly throughout the process. The PM made sure the Illinois Holocaust Museum had what it needed to deliver the final files to media outlets.
The Results
The Illinois Holocaust Museum and the Smithsonian were extremely pleased with the final commercial. In fact, the Museum came back to VisualFizz within a few months to create another 15-second commercial for an upcoming exhibition.
Animated TV Commercial for The Girl in the Diary
Following a similar creative process as the Green Book exhibition commercial, the VisualFizz team produced an ad for The Girl in the Diary: Searching for Rywka from the Łódz Ghetto.
This moving multimedia exhibition centers around the diary of Rywka Lipszyc, a teenage girl living in the Łódz Ghetto in Poland from October 1943 until April 1944. It reminds visitors of the anonymous, nameless victims of the Holocaust. Rywka’s words speak for the thousands who never got the chance.
VisualFizz captured the essence of the exhibition in a short 15-second commercial, using powerful language and evocative images to compel viewers to visit. The VisualFizz team wrote the script, storyboarded, creative directed, designed, animated, sourced voiceover talent and music, and managed the project from start to finish.
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