VisualFizz future-proofed ECP’s legacy with cutting-edge web design, development, and UX.
Entire Car Protection (ECP) boasts over five decades of industry leadership in the automotive protection industry. Despite the company’s unparalleled expertise, ECP faced a critical challenge: their online presence did not live up to its illustrious reputation.
VisualFizz stepped in to bridge this gap by transforming ECP’s former website into a cutting-edge digital platform that would showcase the company’s legacy and cater to the evolving needs of both B2B and B2C audiences.
This case study explores how the VisualFizz team developed a website that mirrors ECP’s industry leadership while setting new standards for user experience, accessibility, and performance.
Services VisualFizz Provided
ECP’s Web Development and UX Challenges
As an industry leader with 50+ years of expertise, Entire Car Protection (ECP) offers a range of car protection services and products for both B2B and B2C markets, including innovative solutions for paint protection, interior safeguarding, and mechanical warranties.
ECP’s reputation is built on trust, quality, and cutting-edge technology. The company consistently adapts its offerings to meet the evolving needs of modern vehicles and discerning car owners. Today, ECP is a distinguished partner for dealerships, automotive professionals, and car enthusiasts alike.
Before working with VisualFizz, ECP’s website failed to reflect the company’s expertise and position in the market. The site was plagued with poor user experience, making it difficult for both B2B and B2C visitors to find essential information.
The website’s backend was equally problematic, preventing ECP’s internal team from making necessary updates and managing content effectively. This inflexibility undermined the company’s credibility and authority in the field.
Technical issues further compounded these problems, resulting in slow load times, poor mobile responsiveness, and SEO limitations that impeded the site’s functionality and growth potential.
ECP needed a solution that would address these immediate issues and provide a scalable, future-proof platform aligned with the company’s industry-leading position.
Website Design and Development Partnership with VisualFizz
ECP partnered with VisualFizz to reimagine their website in a way that aligned with their brand and future goals. The website needed to be well-organized and easy to navigate, catering to both B2B and B2C markets.
VisualFizz approached the project with a tailor-made strategy, focusing on:
- Brand Elevation: Designing a modern, professional interface that reflects ECP’s market dominance.
- User-Centric Design: Creating seamless experiences for both business partners and end consumers.
- Performance Optimization: Developing a high-speed, accessible website to enhance user engagement and SEO.
- Future-Proofing: Building a sustainable digital platform capable of evolving with ECP’s business for years to come.
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Brand Elevation
ECP’s new website homepage served as a platform for creative exploration and style definition. It established the visual foundation for the entire site.
VisualFizz adapted the team’s workflow to accommodate ECP’s desire for involvement, including a shared Trello board, weekly check-ins with live updates, and working from detailed instructions.
The collaborative approach to the project helped to bridge disconnects between VisualFizz’s creative direction and ECP’s vision for the site. The VisualFizz team offered multiple design options and produced new iterations rapidly based on feedback from ECP.
The homepage now features a striking hero section with a rotating banner showcasing key products and achievements, immediately capturing visitors’ attention.
User-Centric Design
The redesigned ECP website offers a 5-star experience for both B2B and B2C audiences.
VisualFizz leveraged an optimized user-flow, high-quality visual assets, and intuitive navigation to ensure a seamless journey for all website visitors. Strong visuals, quantifiable client results, and creative elements aimed to highlight ECP’s uncompromised quality and market position.
By working with VisualFizz, ECP had access to a full-service team of marketing experts—including SEO consultants. Therefore, VisualFizz built ECP’s site with an SEO-friendly structure, keeping marketing expertise at the forefront of the project.
Performance Optimization
Websites that look pretty but don’t work aren’t useful—so the VisualFizz team developed ECP’s site to perform perfectly.
The custom WordPress theme prioritized core web vitals, resulting in exceptional PageSpeed Insights scores. VisualFizz implemented advanced caching techniques and utilized a content delivery network (CDN) to ensure fast load times globally.
The VF team optimized all images using next-gen formats like WebP, significantly reducing file sizes without compromising quality. Additionally, the developers used only four plugins—carefully selected for essential functions. This minimized code bloat and potential conflicts.
Future-Proofing
ECP’s website will remain relevant and functional for years to come, thanks to VisualFizz’s sustainable approach to design.
The custom theme allows for easy content additions and layout adjustments without compromising design integrity. The content management system (CMS) is flexible enough to provide ECP’s team with granular control over content without developer intervention.
VisualFizz’s maintenance plan for ECP’s website allocated monthly hours for essential tasks. Key tasks included ongoing web maintenance (updating PHP, plugins, and WordPress), ad hoc website updates, and pre-planning discussions.
This thoughtful plan helped the site to remain current, secure, and aligned with ECP’s needs over time. The flexibility of the new site allowed ECP’s team to address unexpected issues or make content updates on request.
Results from the Custom Website Development Services
The partnership between ECP and VisualFizz transformed the client’s digital presence with a:
- High score of 96/100 for best practices from PageSpeed Insights
- Excellent desktop performance score of 94/100 from PageSpeed Insights
- Optimized website speed and performance across all devices
- Enhanced user experience for both B2B and B2C audiences
The lessons VisualFizz learned during this project will carry forward into future engagements, empowering the agency’s team to deliver more client-centric, efficient, and visually engaging web development experiences.
Ready to elevate your brand’s digital presence? Partner with VisualFizz to transform your online platform into a powerful tool for business growth.
Contact VisualFizz for a website development proposal.
